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Restaurant Australia - A Case Study

Restaurant Australia - A Case Study

May 13, 2026 | Corporate Gifting

The Brief

Tourism Australia approached Country Culture to create a premium Australian-made event gift for their international Restaurant Australia campaign. The gift needed to be unisex, customisable, locally made where possible, and most importantly, something meaningful that guests would keep long after the event ended.

The Event

Held in New South Wales, the event welcomed international guests to experience the best of Australian food, wine and hospitality. The gifting needed to reflect the warmth, quality and storytelling at the heart of the campaign.

The Gifting Goals

  • Showcase authentic Australian craftsmanship
  • Support local NSW makers and suppliers
  • Create a practical keepsake with a strong story behind it
  • Deliver a premium gift experience at scale for over 1,000 guests

The Solution

Country Culture partnered with a local artisan in Bowral to custom create more than 1,000 Australian hardwood share platters for the event. Each board was crafted from reclaimed timber sourced from an old bridge in Young, NSW, with the story of the timber’s origin incorporated into the gifting experience.

The result was a thoughtful foodie-inspired keepsake that perfectly captured the spirit of Restaurant Australia — generous, authentic and proudly Australian. Every time the platter is used at home or while entertaining, it serves as a lasting reminder of the event and the story behind it.



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